Privacy Policy
Last Updated: 2026
Absolute Maintenance Group ("we," "us," "our," or "Company") operates the website absolutemaintenancegroup.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. By accessing and using absolutemaintenancegroup.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and phone number when you voluntarily submit contact forms or sign up for services.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Pages visited, time spent on pages, referral sources, and clickstream data.
- Affiliate Data: Tracking identifiers and conversion information related to casino affiliate partnerships.
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site's functionality and user experience.
- To conduct analytics and track affiliate performance and casino referral conversions.
- To send periodic emails regarding Site updates, affiliate offers, or promotional content (with your consent).
- To monitor and analyse Site traffic, user behaviour, and engagement patterns.
- To detect, prevent, and address fraudulent activity or security issues.
- To comply with legal obligations under GB and UK law.
Cookie Policy
The Site uses cookies and similar tracking technologies to enhance your experience. Types of cookies used include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor casino referral clicks and conversions for affiliate commission purposes.
- Marketing Cookies: Enable retargeting and personalised advertising across third-party platforms.
You may opt out of non-essential cookies by adjusting your browser settings or declining consent via our cookie consent banner. However, disabling essential cookies may impair Site functionality. You can also utilise browser tools such as the "Do Not Track" feature, though we do not guarantee compliance with all such signals.
Third-Party Links
The Site contains links to third-party casino operators, gambling affiliates, and partner websites. We are not responsible for the privacy practices, terms of service, or content of these external sites. When you click on links to third-party websites, their own privacy policies govern the collection and use of your data. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.
Your Rights
Under UK and GDPR Legislation: If you are a UK or EU resident, you have the following rights regarding your personal data:
- Right of access to your personal data.
- Right to rectification of inaccurate or incomplete data.
- Right to erasure ("right to be forgotten") under certain circumstances.
- Right to restrict processing of your data.
- Right to data portability.
- Right to object to processing for marketing or analytics purposes.
For US Residents (CCPA): California residents may have additional rights including the right to know, delete, and opt-out of the sale or sharing of personal information.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable law. Generally:
- Contact form submissions and user inquiries are retained for 2 years.
- Analytics and usage data are retained for 12 months.
- Affiliate tracking data is retained for up to 3 years for commission and fraud prevention purposes.
- Cookies expire according to their respective lifespans (typically between session end and 2 years).
You may request deletion of your personal data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or wish to exercise your data protection rights, please contact us at:
Email: privacy@absolutemaintenancegroup.co.uk
We will respond to all inquiries within 30 days. If you believe we have not addressed your privacy concerns adequately, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.